For Google to show your reviews, you’ll need at least five reviews, while Greg recommends at least 10 Google reviews before you target other sources. It also helps if you have more than your competitors.
Other review sources
While Google’s reviews may be the most important, this doesn’t mean you should ignore other sites.
Together, they create signals and links that tell Google about the relevance of your business, as well as increasing your search visibility.
Reviews on multiple sites also back up the information on the Google reviews. This shows users (and Google) that you haven’t just been targeting reviews, but you have a business that people like.
If we look below the fold on the results for ‘Chicago restaurants’ then we can see that the Google reviews were no fluke.
If I owned a restaurant, this is the kind of search results page I’d love to see for my business. It dominates most of the page, and there are so many positive signals for prospective customers.
How to attract reviews
Well, one option is to just sit and wait for the sheer brilliance of your business or products to drive people to leave glowing reviews, but let’s be more pro-active than that..
Don’t fake it
If you’re business doesn’t care about its customers and providing a quality product or service, forget about attracting positive reviews.
Instead, get ready for lots of negative reviews. You can’t fake it. Even if you ask all your friends and staff to leave a nice review the truth will come out.
Hi! My name is Nick, and I'm the director of Zed Creative. I live & breathe Search Engine Marketing. It's such an amazing feeling changing peoples lives with the power of SEO. The ROI that our SEO service provides is second to none. If your interested in taking your business to the next level, please get in touch today.